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PPC SEARCH ENGINE MANAGEMENT NEWS: pepperjamSEARCH Attains Google Adwords Qualified Company Status
http://ppcsearchenginemanagement.com/index.php?entry=entry060507-100734
(YAHOO! NEWS) - WILKES BARRE, PA. (YAHOO! NEWS) April 17, 2006 -- Pepperjam, the industry’s leading search, affiliate, and media management firm, announced today that they have attained Google Adwords Qualified Company status. pepperjamSEARCH is one of only 20 professional search-engine marketing companies in the United States to achieve “Google Adwords Qualified Company” status (see http://www.whoisagap.com to verify).
As a condition of employment, pepperjamSEARCH requires all employees to successfully pass and score above the 85th percentile on both the Google Adwords Professional and Yahoo Ambassador examinations. Pepperjam is the first and only search-engine marketing firm in the country to require such a high benchmark for professional account management.
Kristopher B. Jones, President & CEO of Pepperjam said, “We are very, very proud of each and every member of Pepperjam’s search-engine marketing team. As one of only 20 search-engine marketing companies in the United States to achieve such a distinguished honor, Pepperjam is especially well-positioned to provide current and prospective clients with superior, industry-leading search-engine marketing management technologies, expertise and quality.”
Google Adwords Qualified Companies are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage Google AdWords accounts. Google Advertising Companies such as pepperjamSEARCH go to extra lengths to attain this status, including requiring multiple staff members to pass a competitive exam which demonstrates an in-depth knowledge of Google AdWords.
Farukh Shroff, Director of Search-Engine Marketing for pepperjamSEARCH, commented, “As a company we are absolutely committed to providing professional search-engine marketing management services to our clients. pepperjamSEARCH offers the industry’s most advanced API-driven PPC Bid Management and Analytics Software in conjunction with a team of certified advertising professionals. As certified search-engine marketing professionals, our staff is able to provide that extra level of knowledge guarantying maximum return-on-investment for clients.”
About pepperjamSEARCH:
pepperjamSEARCH offers powerful search-engine marketing management solutions based on an advanced search analytics algorithm. The company offers an experienced staff of certified Google Advertising Professionals and Yahoo Search Marketing Ambassadors. Working with advanced, proprietary API-Driven management tools, pepperjamSEARCH offers the ultimate ROI available through the advertising medium of search. Using the model developed over the past seven (7) years by Pepperjam, pepperjamSEARCH offers cutting-edge solutions to many of the nation’s leading online merchants.
About pepperjamMANAGEMENT:
pepperjamMANAGEMENT was created in 2002 by a group of industry-leading super affiliates and search-engine marketing experts, including Internet marketing expert Kristopher B. Jones. The company offers pay-for-performance outsourced affiliate marketing management solutions, as well as online media management and consultation in the areas of search, strategic partnership acquisition, and overall market share capitalization.
pepperjamMANAGEMENT is a division of the Pepperjam Network -- the world’s largest search-engine marketing super affiliate with over $100 million in annual sales generated to over 2,500 merchant partners, including BabyAge, 1-800-PetMeds, igourmet and Foreclosure.com.
pepperjam
Robyn Martin
1.877.796.5700]]>PPC SEARCH ENGINE MANAGEMENT NEWS: Search Engine Marketing ( SEM) and Click Fraud Detection Heats Up in Korea and Japan
http://ppcsearchenginemanagement.com/index.php?entry=entry060507-100601
Sofizar has signed a multiyear exclusive agreement with M2Soft in marketing it’s Search Engine Optimization ( SEO ), PPC Bid Management, and Click Fraud Services to Korea and Japan.
Carlsbad, CA (PRWEB) April 30, 2006 -- Sofizar Inc – Sofizar, a Carlsbad, CA Based company specializing in Click Fraud Detection Service and Search Engine Marketing ( SEM ) today announced that it will be offering it’s services in Korea and Japan as a partner of M2Soft. M2Soft will use it’s extensive and impressive client list in Korea and Japan to take on the Asian search and advertising market in a big way.
Search Engine Optimization ( SEO ), is the art and science of designing navigation, writing copy and forming online partnerships which allow target websites to rank high for targeted keywords that helps to increase sales both online and offline . While SEO is a $400 Million industry in the US, it is in a very nascent stage in Korea and Japan. On the other hand, the search engine traffic across the board, is seeing a sustained CAGR of 36% in Korea, creating a huge opportunity for marketing to this traffic. Furthermore, with the rise of PPC advertising, Click Fraud is becoming a serious issue for advertisers in Korea.
Sofizar currently manages over $12 Million in advertising spending for its elite customers in the US and UK. Sofizar's operations and R&D center in Pakistan allows it to offer high-value, high-touch search marketing services at highly competitive rates. The exponential growth of search engine usage in Korea and Japan makes search marketing critical to any online business targeting those and other International markets.
M2Soft, with it’s premier Global Reporting Tool “Report Designer” http://www.m2soft.co.kr/top_03_eng.asp has partnership and contracts with some of the largest banks, Automotive and Consumer Electronics companies in Korea and Japan. M2Soft has a Korean and Japanese marketing presence, software sales force, and a reputation for quality. M2Soft is in a unique position to market Sofizar’s search engine advertising and technology to it’s fast growing client base.
“We are very excited by the growth possibilities that the Korean and Japanese markets afford us” said Ron Arthur, Program Manager of Sofizar SEO service. “After careful evaluation of Korean markets and possible partners, we feel privileged to be working with M2Soft. M2Soft’s marketing presence, industry contacts and the quality of their team makes them an ideal partner for this exciting area”.
“We at KOICA evaluated Sofizar’s technology and it’s application in the Korean market place and came away very impressed” says Dr. J. Jang of Korean International Cooperation Agency (KOICA ) http://www.koica.or.kr/english/default_main.jsp . “The technology and expertise provided by Sofizar is matched by the marketing prowess of M2Soft, which makes them natural partners”.
“One of the things that impressed me about M2Soft was their process of due diligence and evaluation of Sofizar’s Click Fraud Detection Software “Zaralyzer” http://www.zaralyzer.com/ as our core technology says Zafar Khan the CEO of Sofizar Inc. “M2Soft took the necessary time, and flew in a large team of engineers to evaluate our technology and processes. We are very excited to work with the quality conscious team of M2Soft”.
“Search Engine Advertising is growing fast in Korea and Japan, and we are well positioned with proven processes and technology of Sofizar along with the first mover’s advantage” says Mr. Eugene Park the CEO of M2Soft Co. Ltd. “In the first phase we want to service our existing clients who want to target their services to the US market”.
This comprehensive agreement allows Sofizar to help Korean and Japanese businesses extend their reach into the North American B2B and B2C search markets. Furthermore, this allows Sofizar Inc. to refer it’s existing corporate clients into the Korean markets.
About Sofizar
Sofizar uses it’s traffic analysis and pattern matching software to detect fraudulent PPC clicks. This click fraud software is adaptive, and stores patterns for certain websites as we as deviations. Sofizar, manually audits the accounts which are flagged by this software as possible frauds and then works with search engines to obtain refunds and credits against future advertising spending. Sofizar proactively looks for vulnerabilities in Overture and Google, in order to better protect it’s clients. As Internet Marketing Specialists since 2002 our experience shows significantly higher conversion rates with Organic search engine listings than pay per click, that is why our sister concern Sofizar.net focuses more on Organic Search Engine Marketing via Search Engine Optimization than Pay Per Click Marketing.
About M2Soft
M2Soft has over 700 customers in and outside of Korea, and the major product which is web reporting tool, ‘Report Designer’ http://www.m2soft.co.kr/top_03_eng.asp is applied to over 15,000 sites in Korea. The Report Designer is the most advanced report generating software that allows building of reporting forms that interfaces with a variety of databases in client/server and web environment. M2soft is expanding its market to Middle and South east Asian, as well as USA.
Contact Person:
Jang, Jae Won
Phone: 82-2-2188-8523]]>PPC SEARCH ENGINE MANAGEMENT NEWS: Think Partnership Acquires Litmus Media
http://ppcsearchenginemanagement.com/index.php?entry=entry060507-100417
From ClickZ.com NEWS:
Think Partnership has acquired Litmus Media and will incorporate the latter's pay-per-click search ad network, click-fraud prevention and shopping-cart abandonment prevention tools into its various interactive advertising companies - including the Kowabunga and Primary Ads affiliate networks and its MarketSmart Interactive paid search agency.
Think paid $6.5 million in cash and $6.5 million in stock up front. Litmus's management can earn up to $19.95 million more in cash and stock over the next three years.
Litmus runs the ValidClick Search Network, which provides PPC search advertising, local search advertising, shopping comparison and coupon content to search engines and web directories. It claims more than 1,000 search engine partners that process over 90 million searches per month. Litmus also operates online yellow pages, local city directories, a meta-shopping search engine, coupon search sites and an affinity-based search engine.
"As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus's reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace," Scott Mitchell, president of Think Partnership, said in a statement.]]>PPC SEARCH ENGINE MANAGEMENT NEWS: 10 Worst AdWords Campaign Management Mistakes
http://ppcsearchenginemanagement.com/index.php?entry=entry060507-100037
By Tyler Huston (isedb.com)| Published 05/3/2006 |
On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential.You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website.With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.
The Mistakes to Avoid
Long list of less than targeted keywords
Not identifying unique aspects of your product or service
Lack of keywords in your ad text
Directing users solely to your home page
Creation of single Ad Groups
Utilizing single campaigns
Using broad match only
Failure to optimize Ad Serving for your ads
Not tracking results
Entering the content network without modifying bids
Long List of Less Than Targeted Keywords
When you first set out to create your AdWords campaign it is of utmost importance that you do not go "keyword crazy", what this means is that you must not create long lists of irrelevant and generic keywords.For example if you were an automotive dealership then it would not be in your best interest to target the keyword "truck".The reason being is that the cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive relevant keyword such as "T-Z783 Extended Cab".An example of an irrelevant keyword which would not produce conversions if you strictly conducted automotive sales would be "tail light covers" the phrase may bring visitors to your website but if they do not find what they are looking for when they get there they will be gone just as quickly as they arrived.
Not Identifying Unique Aspects of Your Product or Service
Before implementing your AdWords campaign you must first understand exactly what it is that makes you stand out from your competition.By identifying your unique products or services you will have a lot more clarity on how to rise above your competitors and zone in on the keywords or phrases that are unique to your business.I would recommend that you perform an analysis of your competition, have a look and see what they are doing and which phrases they are using.After conducting a competition analysis and after understanding what makes your products or services unique you will be able to come up with a strategy that will topple your competitors.
Lack of Keywords in Your Ad Text
When creating your descriptive ad copy it is imperative that you find a means to inject your keywords in to your title and description while maintaining the delicate balance of clarity and relevance.Your ad copy should be tailored in such a way that when read by a visitor they know exactly what they are getting in to when they click on your ad, which brings me to my next point.
Directing Users Solely to Your Home Page
Taking the time to decide on which destination URL should be designated to which ad instead of pointing all ads in a campaign to your homepage is an oversight that I come across far too often.When you finish with compiling your list of relevant keywords that describe unique products or services of your business, why on earth would you then send everyone to your homepage and let them navigate through your site in hopes of finding what it is that they are looking for.Instead why not send them straight to the page that contains exactly what was described to them within your ad copy.As an example if you were an automotive dealership and your ad contains the keyword "T-Z783 Extended Cab" instead of sending them to www.auto-motive-dealership.com send them to www.auto-motive-dealership.com/T-Z783_Extended_Cab.html.
Creation of Single Ad Groups
By categorizing ads that are targeting related keywords into a common ad-group will create a much higher level of control that you have over your entire campaign.Let's say that you were a sporting goods store, start by grouping all ads targeted towards hockey skates into a single Ad Group.You would then create another ad-group which would be targeting hockey sticks and another containing hockey gloves and so on.By organizing your ad-group structure in this manner gives you the ability to create in-depth reports on the performance of each ad-group.
Utilizing Single Campaigns
Once you have your Ad Groups sorted out into easy to identify categories you may then move on to the next step of creating relevant campaigns.From the example above you have created Ad Groups containing separate products of hockey skates, sticks, gloves etc.Now it is time to create a container for all of the Ad Groups into one campaign entitled "hockey equipment".You would then repeat the process creating Ad Groups for tennis, one group for shoes one for racquets etc and then once again you drop them all into a single campaign entitle "tennis equipment".Having highly organized campaigns is the key to determine which ads are creating the optimal conversions.
Using Broad Match Only
When you do not take advantage of the phrase matching options that are available to you chances are you are missing out on potential customers and creating a higher CPC. Broad matches are usually less targeted than exact and phrase matching.Broad matching is the default option your ads will appear for expanded matches such as plurals or relevant keyword variations.When utilizing phrase match your ad will appear for search terms in the order that you specify and sometimes for other terms. Exact matching is by far the most targeted option to use.You will appear for the exact keyword specified.Negative keyword is also a fantastic option to utilize in order to specify which keywords you do not want to appear for.
Broad match
Default option:
blue widget
Phrase match
Surround the keyword in quotes:
"blue widget"
Exact match
Surround the keyword in square brackets:
[blue widget]
Negative match
Place a negative character before the keyword:
-blue widget
Failure To Optimize Ad Serving For Your Ads
When you take advantage of AdWords Ad Serving service basically what you will be doing is showing your most popular ads more often.The AdWords platform will give weight to ads with the highest click through rates (CTRs) and display them more often then keywords with lower (CTRs) within the same ad-group.
Not Tracking Results
In order to have any idea on your AdWords campaign performance you must be able to see the keywords that work as well as those that do not. Google AdWords supplies a vast array of very useful tracking tools.Google has also built in to the user interface Google Analytics which is a marvellous web analytics tool that provides you with in-depth reporting on all aspects of your campaign performance.I can not stress enough the importance of creating goals for your AdWords campaign to measure your success by.
Entering The Content Network Without Modifying Bids
Within the AdWords platform you have recently been given the ability to set different bids for the content network compared to that of the search network.If you do not set different bids on the content network for certain keywords, you will be paying more per click than you should be.After lowering the prices on certain keywords you will notice that the amount of click throughs that you will be attaining will remain the same as they were at the higher bid.
Conclusion
The purpose for this article was to create awareness for common mistakes and to eliminate frustrations that may emerge when managing Google AdWords campaigns.The points mentioned above are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business.]]>